How to survive fashion…

Fashion Week

The best and worst months of the year

Heres how to make it out of fashion week alive and hopefully only a few cuts and bruises!

Welcome to fashion week! Wait! No, fashion month! Yes, month! Castings start to trickle in about 2 weeks before the first shows. Then you have a solid week of show days, followed by another week of random shows here and there. You’re going to be exhausted, overworked, and tired of people touching you! But your bank account, your show count, and possibly your book will thank you!

How to know if you are doing fashion week?

Simply ask your agency if you are going to be in the show package. Show package is just means you’re going out for shows and have a card with a special theme layout. Some will ask you, some will just assume one way or another. So its best to ask if you are unsure.

What you need for fashion week castings?

  • Heels
  • Cards
  • Hair Tie

These are the golden three. You will need them at pretty much every fashion week casting. Some may request book but that is rare.

Pick a pair of heels you can walk in like its second nature. Practice in them. Break them in!!!!

I can’t tell you the amount of times I’ve seen girls with great walks, bomb a casting because they didn’t break in their heels. Practice on as many types of floors you can. Carpet, Wood, Cement, find it and walk on it!

I practice all the time. Anytime I’m in heels and there’s a walkway, I practice. Modeling is a skill and you should constantly be honing your skills.

Cards of course. Carry 2x the amount of castings you have, minimum. If you don’t have a card they could forget you and then you wasted all that time and effort. They weigh like 2 ounces each just put a few extras.

Model Bracelet! – hair tie whatever you want to call it, buy a pack, a sprinkle that shiz everywhere. 3 for this bag, 4 for that bag, you won’t regret it.





What you don’t know you need for fashion week castings!

  • Snacks / Water
  • Power Bank
  • Cover up

You will get stuck at some fashion week castings for a lot longer than you thought. Having snacks and battery power can help keep you happy and calm while waiting. The clients do not care that they are unorganized or taking forever but they will care if you have an attitude about it. Why waste your time going if you are going to make a bad impression anyways?

It is almost ALWAYS cold back stage. You are sitting still for hours and there is equipment and guest they must keep cool so pack a big scarf or a jacket or shawl.






What to wear to fashion week castings?

  • The unwritten rule for fashion week is all black everything but i love to wear blues and greys to help my eyes pop. I suggest picking  solid colors and you should be fine.
  • Stick to something you can change in and out of easily
  • Leggings, jeggings, skinny jeans, shorts, skirts, and a tank top. Think form-fitting so they can see your shape.
  • It’s best to wear separates instead of a dress because sometimes they just want to try pants on you or just a top. You’ll get stuck waiting for them to find the other piece or waiting on another model trying it on.
  • I stay away from accessories because I don’t want to lose them when changing or having to take them off for the casting and having nowhere to keep them safe.
  • You can wear flats to get to the casting but bring your heels. Some girls don’t want to deal with carrying heels but then you risk the client not having any or not having your size and thus screwing up your walk.






Hair and Makeup for fashion week castings?

  • Keep it simple for makeup – brows, mascara, under eye concealer and some gloss will do the trick.
  • For hair, again, keep it simple. Brush it, get some shine spray, DO NOT go looking like you rolled out of bed.
  • You can wear your hair down but they will probably ask for it pulled back so have your model bracelet. (hair tie)


What to do at fashion week castings?

  • Pay attention!!!!!!!!!!!!! Ask people their names, make eye contact and pay attention. This is a job interview and treating it like one I guarantee you will get you more bookings. So many models strive to have the “Im too good for this, I don’t care vibe” but if you’re at the casting in the first place, you do care, so be the best you! You will meet these people again, even if they don’t book you now, they will remember you and your attitude/vibes. Making that a positive memory or not is up to you.
  • Have your card in your left hand when you walk in the door. Take the ten seconds to stop outside and pull out your card(& book) and put away your phone. This way you are ready to give them the card and shake their hand if it fits the mood. The amount of times I have been complimented for looking “ready to go” when i walk in is a whole lot more than you would think. (Bonus Points if you want to put your heels on before as well!)




How to take care of yourself during fashion week

  • Get some rest!! Try to sleep as much as you can because it’s going to be long days, everyday. Next thing you know its market week, then bridal week, so get that beauty rest!
  • Face Masks – sheets, creams, whatever fits your needs. Try 2x a week and bonus use the time to stretch (stretching guide coming soon)
  • Eat healthy!
  • Hydrate! From the inside and the outside.
  • Try yoga or mediation or whatever soothes your soul.
You can not pour from an empty cup! So take the time to take care of yourself so you can be all the greatness that you are for others.


Good Luck Ladies!!!

Anything I missed or you want more of?

Drop a comment below! Or just #askcoco!


How to become a…

 Many girls write me asking:

“How do I become a signed model?”

“Can you get me an agency?”

“Is this agency or scout who dm’d me real?”

Here is a simple and quick guide on how to go about obtaining an agency and beoming a signed model. Theres some model vocab for you at the end 🙂

First are you qualified?

16-25 is the desired age or look.
5’9″ is the minimum height for womens runway and usually 5’7″ for womens print.

No one will ever ask you your weight as a model. They ask for measurements. Weight means NOTHING. You can look at ten 120 lb women and they will ALL carry it differently and have different measurements. They care about your measurements. The only client I ever had to give my weight to was for when I was flying on a wire. If they care about your weight they don’t understand how weight works. signed model 

You must live in a large city or be willing to go into the city for jobs and castings. NYC, LA, Paris, Hong Kong, etc. The agency will expect you to be available for castings. Even if you live 2 hours from the city you signed in, because you signed up for it.

You don’t need to have a book already, but you will need fresh digitals to submit online or if you are going to go into an open call you will need something to give them so you should make a comp card out of digitals.


  • Book – Your book is your portfolio. You build it by booking editorials, look books, campaigns, or doing test shoots. All agencies will help you to build it, if they are asking you to pay a bunch to “make a book” its a scam. A real agency might ask you to pay for a test shoot or two to build but they will also find free test and editorials and such.
  • Open call – is where the agency has a set time and day that people who fit their criteria (each agency varies slightly so check beforehand) to come in and meet with someone in person. They will ask if you have a book and look at it if you do. They will ask you to sign, or possibly test with a photographer first, or they will pass.

Agencies pass for many reasons some being that they already have your look. It doesn’t mean you shouldn’t try other agencies. It’s about finding the right fit.

If you are what they are looking for they might send you to a test shoot to see if you can shoot well, they might ask you to change your hair a small amount and come back, or just sign you right then and there. Everyone’s experience will be a little bit different. The main thing is they should NEVER ask you for money upfront for anything other than a test shoot. (200 USD ish)  Usually they sign you and put it on your model account or set up free test shoots. If they are asking you for loads of fees or to buy things it’s probably a scam.

Google every single agency you’re interested in and make sure they are a legit agency with working models. Google things like (Agency Name) Scam, (Agency Name) lawsuit, (Agency Name) scandal. Check out too almost all the agencies are listed on there.

If you can’t make it to an open call or the agency you are interested in doesn’t have one, they will usually have an online submission form. It will ask for digitals and will usually specify exactly what they want.

  • Comp Card – comp cards are kind of like a business card for a model, the agencies print them and you pay them a small fee. They have 2-4 pictures from your book and your stats and the agency contact info. For open call you can print off some simple digitals, 8×11, and put your email, phone number, and your stats.
  • Stats – Model stats are as follows: Bust, Waist, Hip, Dress, Shoe, Hair, and Eyes. Every agency has their order they put them in. You don’t need to write the word before the measurement as you can see in my card below.
  • Digitals – are photos taken of you in natural daylight, with little to no makeup on, with little to no hair product, and in either a bikini or tank top and pants/shorts. They can be shot with a professional camera and backdrop. Or they can be on your iPhone against a solid background. The solid background is important. You could use any plain wall or hang a sheet if you can’t find a wall. Next is lighting. Lighting is the MOST important part. You might have to move around some furniture or look outside around your house to find a wall with great lighting access. Usually 10am-1130am is a great time to get some light. The shots they will usually ask for are full length, 3/4 body (cut right above the knee), profile (waist up), and a headshot (shoulders up). (Each agency ask for a certain 4 images. Be sure to read their guidelines.)

If you do not follow their guidelines they will most likely just move on to the next submission. Modeling is a career and one that you are the boss and the employee. You have to be professional, responsible ,and do a lot of things on your own without someone standing over you and guiding you. So if you show you can’t follow simple guidelines they might not want to work with you. So please take your time and follow guidelines so you have the best shot and put the best foot forward! Good Luck!!!


Here is my current card where you can see the stats are listed without the words first.

Here is what a digital print out should look like to take with you to open calls.

I hope this has answered all your questions on how to become a signed model!

If you have any other questions just #askcoco!